“It’s difficult for a small business owner to understand and use popular content management systems because of their one-size-fits-all approach,” he argued.
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That’s according to Marc Stitt, CMO of operations management firm FMX, who said a custom CMS allows site owners to easily update their sites. Once again, the right fit will depend on factors like user-friendliness, extensibility, and budget, she said.Īn example of what you’d see if you used WordPress as your CMS.Īnother option is to build a custom CMS. The myriad options include WordPress, Drupal, Magento, Joomla, Wix, Squarespace, Shopify, and WooCommerce. In addition, Sibanda said to invest in a quality CMS, which “will not require you to have an immense amount of technical knowledge.” So it’s up to you to choose the right fit for your business. “So when building your website, make a smart, informed investment in a website hosting service.”Īntonopoulos agreed, noting platforms like GoDaddy, DreamHost, and InMotion offer a range of server options and security and come at varying price points. “As a small business, you have a limited sum of money that you can invest,” she said. Isla Sibanda, a cybersecurity specialist at VPN review site Privacy Australia, recommends opting for a platform with good tech support. You’ll also want to select a web hosting platform and content management system (CMS). Identify the best web hosting platform and CMS “As you can see, our address,, says exactly who we are and our company name.” 2. “You want it to be simple and easy to remember for your clients and easily searchable for potential clients who might find you on the internet,” added Nick Antonopoulos, founder of digital marketing agency SEO Design Chicago. When choosing your URL, include pertinent information without getting too detailed and therefore too complicated. “Ideally, it should be easy to remember and spell, and it should also be relevant to your industry,” he added. Choose the right domain nameįirst, you’ll need to secure the right domain name-and you’ll want something that is both simple and professional, said Andreas Johansson, a UX specialist at his agency, Andreas Johansson UX. Incorporate these small business website design best practices from the experts to create a site that works for you.
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Want to know how your website stacks up right now? Try our free website grader to get your score now!ġ5 small business website design tips (with examples) In this post, we’ll outline the 15 small business website design best practices (with examples) to help you stand out and win online. “A great website combines layout, design, and function in a way that delivers a cohesive, smooth, user-friendly experience for the viewer.”
“Sure, it’s important to have a great-looking website, but there’s so much more to it than just that.” “Great web design is more than just how it looks,” said Ben Miller, founder of web design and digital marketing firm Focus On Digital. There are nuances when it comes to your small business website design that can make or break the success of your marketing-and your business. I mean, nearly 30% of small businesses don’t have one at all, so it’s a good place to start.īut, unfortunately, in today’s world, it’s not enough. When it comes to your small business website, it may seem like simply having one is enough.
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